Real Sales
Real Sales (also called “real retail sales”) measures consumer spending at retail outlets with inflation adjustments. The chart shows real retail and food services sales (FRED series RRSFS).
Key Indicators
Strong Economy Signal: Rising real sales demonstrate vigorous consumer activity and economic health.
Warning Signs: Declining real sales suggest households are reducing spending, potentially signalling economic trouble ahead.
Recession Impact: During downturns, falling real sales can deepen the economic contraction as businesses face revenue drops and slower inventory movement.
Related Topics: